Privacy Policy

Welcome to Demetrio Leads (“we,” “our,” “us”). We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard information when you visit demetrioleads.com or interact with our advertising campaigns, including those on LinkedIn.

By accessing or using our website or LinkedIn Ads, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal and non-personal data through our website, forms, analytics tools, and advertising platforms such as LinkedIn Ads.

Information you provide directly:

  • Name, email, and phone number

  • Company or job title

  • Any information submitted via contact forms, downloads, or sign-up pages

Information collected automatically:

  • Device and browser details

  • IP address

  • Pages visited and time spent

  • Referring sources (e.g., LinkedIn Ads, Google Ads, or social media)

  • Conversion data and ad engagement behavior

Information from LinkedIn Ads:
When you engage with our ads or visit our website from LinkedIn, LinkedIn may collect information through cookies, pixels, and the LinkedIn Insight Tag. This allows us to measure ad performance, understand visitor demographics, and build retargeting audiences.

LinkedIn’s use of data is governed by the LinkedIn Privacy Policy.

2. Use of Information

We use collected data to:

  • Deliver and improve our services

  • Respond to inquiries and provide requested information

  • Optimize our website and marketing campaigns

  • Measure ad performance and conversion effectiveness

  • Create and manage LinkedIn retargeting audiences

  • Personalize content and advertising shown to users

  • Prevent fraud and ensure security

We only process data that is necessary for legitimate business interests, such as marketing and service improvement.

3. LinkedIn Insight Tag & Cookies

Our website uses the LinkedIn Insight Tag — a small piece of code provided by LinkedIn that helps us track conversions, improve targeting, and analyze campaign effectiveness.

Through this tag, LinkedIn collects information such as:

  • URL of the page visited

  • Referrer

  • IP address (in truncated or hashed form)

  • Device and browser characteristics

  • Timestamp

This data is encrypted and deleted within 90 days.
LinkedIn may use this information to generate aggregated, anonymized reports for us and to improve its advertising services.

You can control LinkedIn’s data use here:
 Opt out of LinkedIn advertising cookies

4. Cookies and Tracking Technologies

We use cookies, pixels, and analytics tools (such as Google Analytics and LinkedIn Ads) to improve user experience and measure marketing performance.

Types of cookies we use:

  • Essential cookies: Required for site functionality

  • Analytics cookies: Help analyze site usage

  • Advertising cookies: Enable personalized ads and retargeting

You can manage cookie preferences through your browser settings or LinkedIn’s cookie controls.

5. Data Sharing

We may share limited data with:

  • Service providers (hosting, analytics, CRM, email, and ad platforms)

  • LinkedIn and other advertising partners for audience targeting and measurement

  • Legal authorities if required by law

We do not sell or rent personal information. All shared data is processed securely and in accordance with this policy.

6. Data Retention

We retain personal information only as long as necessary to fulfill its purpose — such as responding to inquiries, running campaigns, or complying with legal obligations. Non-personal and anonymized data may be retained for analytics and improvement.

7. Your Data Rights

Depending on your location, you may have rights to:

  • Access or correct your personal data

  • Request deletion of your data

  • Opt out of LinkedIn Ads retargeting

  • Withdraw consent for marketing communications

You can manage ad preferences directly on LinkedIn’s settings page.

8. Data Security

We implement strict administrative, technical, and physical measures to safeguard your data from unauthorized access, alteration, or disclosure. However, no system is 100% secure, and users share information at their own risk.

9. Third-Party Links

Our website or ads may contain links to external websites. We are not responsible for their privacy practices or content. Please review third-party privacy policies before providing any information.

10. Policy Updates

We may revise this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on this page. Continued use of our website or LinkedIn Ads implies acceptance of the updated terms.

 Complies with:

  • LinkedIn Insight Tag & Ads Terms

  • GDPR (EU Data Regulation)

  • CCPA (California Privacy Law)

  • Indian IT (Reasonable Security Practices and Procedures) Rules, 2021

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